"RevTranslator" App Available For Download. A smartphone application that enables you to "hear" the engine speak and communicates the "Revs your Heart" brand slogan

September 1, 2014

IWATA, September 1, 2014 - Yamaha Motor Co., Ltd. (Tokyo: 7272) announces that downloads of the English version of the free-of-charge "RevTranslator" smartphone application^*1 via the App Store^*2 and Google Play^*3 will be available starting today.
This application "translates" engine sounds into over 100 million different combinations of phrases. It has become very popular in Japan and the announcement of the Japanese version's release was covered by numerous media. The engine's translated "emotions" vary depending on the engine sound, the time of day and the weather. You can also accumulate points by using the application to unlock rare caricatures of various Yamaha products used worldwide while having fun hearing the engine "talk" to you.
"Revs your Heart" is the global Yamaha Motor group's brand slogan. The word "revs" carries meanings like the revs of an engine, causing excitement and getting worked up into a state of excitement. This slogan carries Yamaha Motor's desire to bring exciting moments to our customers like the rising revs of an engine. The development of the "RevTranslator" is a part of this desire and we sincerely hope that our customers will see a new angle to engines and the sounds they make by using this application.

*1

Downloads of the application are free, but the phone owner is responsible for the payment of any telephone/data fees incurred.

*2

"App Store" is a trademark of Apple Inc.

*3

"Google Play" is a trademark of Google Inc.