Announcement of Organizational Reforms and Personnel Changes
July 14, 2014
IWATA, July 14, 2014 – Yamaha Motor Co., Ltd. announces the following organizational reforms and personnel changes, effective July 15, 2014.
1. Organizational changes
(1) Organization Changes in the Design Section
In order to strengthen the competitiveness of our design operations, the functional boundaries of 3D Design Division, Coloring Design Division, and Design Promotion Division have been changed, and will be reorganized to Corporate Design Division, Product Design Division, and Design Promotion Division.
- The Corporate Design Division will oversee the corporate merchandise group, build vision and scenarios for design, and roll out design strategy for all businesses. In addition, this division will be in charge of advanced design development and overall design planning (including communication design) to further improve brand value by realizing an integrated design approach right up to the point of sale.
- The Product Design Division will be in charge of overall product design development, from planning phase to 3D design and coloring design.
- The Design Promotion Division will be in charge of supplying design information for development and manufacturing, such as data and drawing creation for the purpose of commercialization of design work. In addition, this division will also be in charge of advanced development work in order to improve overall operations.
(2) Organization Changes in the PF Model Unit's Engineering Promotion Section
In order to eliminate the organizational overlap between development planning and management functions of the motorcycle business, speed up the operation, and streamline indirect operations, the Engineering Section, which was located within Motorcycle Business Operations, is now transferred to the PF Model Unit, and will become the PF Model Unit Engineering Promotion Section.
- With the transfer of the Engineering Promotion Section to the PF Model Unit, the Engineering Strategy Division, which was in the Engineering Promotion Section, and PF Model Unit's PF Planning Division have been unified and reorganized into the PF Planning Division, which is part of PF Model Unit’s Engineering Promotion Section.
| (Name) | (New position) | (Current position) |
|---|---|---|
| Takaaki Kimura | Executive Vice President and Representative Director, Chief General Manager of Technology Center, and Chief General manager of Marine Business Operations |
Executive Vice President and Representative Director, Chief General Manager of Technology Center, and Chief General Manager of Design Center, and Chief General manager of Marine Business Operations |
| (Name) | (New position) | (Current position) |
|---|---|---|
| Akihiro Nagaya | Chief General Manager of Design Section, and General Manager of Corporate Design Division, Design Section, and General Manager of Product Design Division, Design Section |
－ |
| Yuu Motoyama | Senior General Manager of Engineering Promotion Section , PF Model Unit | Senior General Manager of Engineering Section, Motorcycle Business Operations |
| Syunichi Itajiki | General Manager of PF Planning Division, Engineering Promotion Section, PF Model Unit |
General Manager of PF Planning Division, PF Model Unit |
| Kimio Futohashi | General Manager of Regulation & Homologation Division, Engineering Promotion Section, PF Model Unit | Senior Manager of Regulation & Homologation Division, Engineering Section, Motorcycle Business Operations |
| Kouichi Hata | General Manager of CS Planning Division, CS Center |
Yamaha Motor Europe N.V. |
| Kouji Kitani | General Manager of Domestic Administration Division, Spare Parts Section, CS Center | Y’s Gear Co., Ltd. |
| Masanori Miyata | General Manager of Accessory Division, Spare Parts Section, CS center | General Manager of Domestic Administration Division, Spare Parts Section, CS Center |
| Masaki Mitsuhashi |
General Manager of Quality Assurance Division, Marine Engine Business Unit, Marine Business Operations | Manager of Quality Assurance Division, Marine Engine Business Unit, Marine Business Operations |
| Minoru Morimoto | Executive General Manager of Smart Power Vehicle Business Unit, Business Development Operations and General Manager of Marketing Division, Smart Power Vehicle Business Unit, Business Development Operations and General Manager of Business Planning Division, Smart Power Vehicle Business Unit, Business Development Operations |
Executive General Manager of Smart Power Vehicle Business Unit, Business Development Operations and General Manager of Marketing Division, Smart Power Vehicle Business Unit, Business Development Operations |
Abbreviations;
・ PF: Platform
・ CS: Customer Service
Main businesses of the group companies referenced above;
・Yamaha Motor Europe N.V.: Import and sales of Yamaha Motor products in the Netherlands, marketing of Yamaha Motor products in Europe, product development, finance and other businesses
・Y’s Gear Co., Ltd.: Development, manufacture, procurement and sales of genuine parts, after-sale parts and accessories for Yamaha motorcycles and marine-related genuine parts, fittings, equipment and accessories in Japan
