2nd YAMAHA ASEAN CUP U-13 FOOTBALL Indonesia 2010

The winning team from Da Nang (left) at the 1st YAMAHA ASEAN CUP U-13 FOOTBALL tournament held in Vietnam in August 2008

Over the three days from July 30 to August 1, 2010 in Jakarta, Yamaha Motor Co., Ltd. will join Yamaha Motor group companies in Indonesia^*1 and Indonesia's Ministry of Youth and Sport to host the 2nd YAMAHA ASEAN CUP U-13 FOOTBALL Indonesia 2010, an international football tournament for the ASEAN region.
This tournament will be competed by six under-13 teams representing the four countries of Indonesia, Malaysia, Thailand and Vietnam (two each from the host country Indonesia and the 2008 winning country, Vietnam). The six teams will be divided into two groups by lottery and compete in a round robin. The teams finishing 1st and 2nd in these two round robins will qualify to compete in the final tournament.
As a company with a corporate mission of Creating Kando^*2, Yamaha Motor carries out activities to popularize, promote, and support a range of sports, including motor and marine sports as well as rugby and football, both at home and abroad. These activities are a direct reflection of the "spirit of challenge" that we value so highly in our corporate culture as well as our commitment to youth development and social contribution.
In the important ASEAN market with its Yamaha production bases, Yamaha Motor has been holding the YAMAHA ASEAN CUP RACE since 2003 as a one-make race aimed at strengthening the Yamaha brand image and with the hopes of establishing a symbol of our corporate activities in the region. Since 2008, we have been organizing the YAMAHA ASEAN CUP U-13 FOOTBALL tournament for under-13 football players along with the Yamaha ASEAN CUP RACE together with the Yamaha Motor group companies in the region.

*1: PT. Yamaha Indonesia Motor Manufacturing (YIMM) and PT. Yamaha Motor Kencana Indonesia (YMKI)
*2: Kando is a Japanese word for the simultaneous feeling of deep satisfaction and intense excitement that people experience when they encounter something of exceptional value.

Yamaha Motor's corporate principle is to "offer new Kando and a more fulfilling life to people all over the world" through our product creation and services while also striving to contribute to the further development of society with the human resources and corporate assets nurtured through our main business.
In the ASEAN region, we are implementing our principle not only by introducing new products that answer the needs of its markets but also through the active pursuit of forward-looking programs to benefit the environment, promote traffic safety, support youth development and provide relief in the event of natural disaster. Through these activities we are working to contribute to society and coexist positively with the communities as responsible corporate citizens.

Yamaha Motor's professional J. League team Jubilo Iwata contributed two members to the national team that competed recently in the FIFA World Cup is South Africa. The photo shows one of them, Yuichi Komano (Photo courtesy of Jubilo Iwata)

The Yamaha Motor Jubilo team competes in the Japan Rugby Top League

Among these activities, the promotion of sports as a direct reflection of our "spirit of challenge" has always been a fundamental part of Yamaha Motor's corporate culture.
In 1974, Yamaha Motor Co., Ltd. established the football club that has since become Jubilo Iwata, a top team in Japan's professional J. League, and in 1984 the Yamaha rugby club that now contends for the title in Japan's Top League was established. At the same time Yamaha Motor has supported youth development through a variety of sports at the junior level, including support for school programs and organizing tournaments and other sporting events, all with the aim of helping nurture creative, healthy youth.
In November of 2005, as part of Yamaha Motor's 50th anniversary commemorations, the Yamaha Motor Foundation for Sports was established with the aim of spreading a message of the importance of achieving goals and taking on new challenges. This is yet another way we are working to contribute to society through the promotion and elevation of sport culture.

The Yamaha Motor group began promoting the spread and development of sport in the ASEAN region in the 1980s, primarily in the area of motor sport. Our group companies in the countries of the ASEAN region have also supported youth competitions in football, with its great international popularity and large participation and spectator populations.
Yamaha Motor started the YAMAHA ASEAN CUP U-13 FOOTBALL tournament in 2008 in hopes that it will become a symbol of our efforts to contribute to youth development through sport in the ASEAN region while helping to develop football, skills of the players and teams by providing an opportunity for them to compete with teams from other countries. Our aim is to make the YAMAHA ASEAN CUP U-13 FOOTBALL tournament one that will feed the dreams and ambitions of young players who wish to someday compete in competitions like the World Cup and the Olympics, paving the way as a first step toward the world stage. Another important aim of this event is to make the entire stadium a place where we all share the excitement and deep satisfaction that Yamaha calls Kando.