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Yamaha Motor Group Cookie Policy

This Yamaha Motor Group Cookie Policy (this “Cookie Policy”) informs you of the methods taken by Yamaha Motor Co., Ltd. and its group companies【Link】 (collectively, “we”, “our”, and “us”) to use cookies and other similar technologies in the websites operated by us (this “website”).



Some websites may also set forth individual cookie policies in addition to or separately from this Cookie Policy. In such cases, if any discrepancies arise between this Cookie Policy and any of those cookie policies, the individual cookie policy will prevail.

1. What is a Cookie?

A cookie is a small text file in which arbitrary characters are written. It is exchanged between web servers and your internet browsing software (browser) when you visit a website, and is stored in your device. By utilizing the written characters, we can provide more appropriate service contents to you.

We may also use similar technologies such as web beacons that are used to track traffic patterns (collectively, “cookies”).

We may combine cookies with the other information you separately provide to us for the purposes mentioned in this Cookie Policy.

You can learn more about cookies in All About Cookies (https://www.allaboutcookies.org/) or AboutCookies.org (https://www.aboutcookies.org/).

2. First Party Cookies and Third Party Cookies

Cookies can generally be divided into two categories, “First Party Cookies” and ”Third Party Cookies”. “First Party Cookies” are set by us and set mainly for the use of the functions provided on this website. On the other hand, “Third Party Cookies” are set by third parties partnered with us, and set mainly for the use of analytic tools and for providing more relevant advertisement to you.

3. Type of Cookies We Use

This website may use the following types of cookies.

  • Functional Cookies

    These cookies enable this website to provide enhanced functionality and personalization. These cookies save your preferences such as user name, and language settings on your devices to allow you to use our services as a continuation of your previous use without repeatedly entering same information (Enhancing customer experience). They may be set by us or by third party parties who provide services added to this website. If you do not allow these cookies then some or all of these services may not function properly. They are based on uniquely identifying your browser and internet device.

    1st/3rd Party Cookie Name Provider Expiry
    1st ___utmvc global.yamaha-motor.com; www.yamaha-motor.co.jp 0 day
    1st __atuvs global.yamaha-motor.com; www.yamaha-motor.co.jp 0 day
    1st __atuvc global.yamaha-motor.com; www.yamaha-motor.co.jp 397 days
    3rd fbsr_############### connect.facebook.net Persistent
  • Performance Cookies

    These cookies allow us to count visits and traffic sources so we can measure and improve the performance of this website. They help us to know which pages are the most and least popular and see how visitors move around this website.
    We may analyses your usage of this website such as access status, traffic, and routing for improving this website, and for planning, developing, and improving our products and services. In this analysis, the information may be provided to the analysis tool providers. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will be less able to optimize this website’s performance.

    1st/3rd Party Cookie Name Provider Expiry
    1st _ga yamaha-motor.com; yamaha-motor.co.jp 730 days
    1st _gid yamaha-motor.com; yamaha-motor.co.jp 1 day
    1st _gat yamaha-motor.com; yamaha-motor.co.jp 0 day
    1st _td yamaha-motor.com; yamaha-motor.co.jp 730 days
    3rd _td_global in.treasuredata.com 730 days
  • Strictly Necessary Cookies

    These cookies are necessary for this website to function properly and cannot be switched off in our systems. They are usually only stored on your device during the browser session when you visit this website. Strictly necessary cookies ensure, for example, that when you set your privacy preferences.

    You can set your browser to block or alert you about these cookies, but some parts of this website will not then work.

    1st/3rd Party Cookie Name Provider Expiry
    1st incap_ses yamaha-motor.com; yamaha-motor.co.jp 0 day
    1st visid_incap yamaha-motor.com; yamaha-motor.co.jp 364 days
    3rd JSESSIONID wd-yamaha-motor-pas-cd.marsflag.com 0 day
    3rd __cfduid onetrust.com 2215 days
  • Social Media Cookies

    These cookies are set by a range of social media services that we have added to this website to enable you to share our content with your friends and networks. They are capable of tracking your browser across this or the other websites and building up a profile of your interests. This may impact the content and messages you see on the other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

  • Targeting Cookies

    We may learn your usage of this website to enhance your online experience, so that we may deliver information that is more relevant to you and your interests via this website, and provide advertisement and other communications. For example, by using advertising service providers such as Google, we may provide customized notifications or advertisement to you when you, who have visited this website in the past, visit the other websites.

    These cookies may be set through this website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on the other sites. They are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

    1st/3rd Party Cookie Name Provider Expiry
    1st visitor_id######-hash global.yamaha-motor.com; www2.yamaha-motor.co.jp 3650 days
    1st _gcl_au yamaha-motor.com 90 days
    1st _fbp yamaha-motor.com; yamaha-motor.co.jp 90 days
    1st visitor_id##### global.yamaha-motor.com; www2.yamaha-motor.co.jp 3650 days
    1st _gat_gtag_ yamaha-motor.co.jp 0 day
    3rd pardot pi.pardot.com 0 day
    3rd visitor_id######-hash pardot.com 3650 days
    3rd loc addthis.com 397 days
    3rd bt2 addthis.com 0 day
    3rd IDE doubleclick.net 730 days
    3rd NID google.com 183 days
    3rd uuid2 adnxs.com 90 days
    3rd ouid addthis.com 390 days
    3rd lpv###### pi.pardot.com 0 day
    3rd tfw_exp twitter.com 1 day
    3rd na_id addthis.com 390 days
    3rd metrics_token syndication.twitter.com 52 days
    3rd __atrfs s7.addthis.com 0 day
    3rd TapAd_TS tapad.com 60 days
    3rd um addthis.com 0 day
    3rd CMPS casalemedia.com 0 day
    3rd test_cookie doubleclick.net 0 day
    3rd xtc addthis.com 397 days
    3rd visitor_id##### pardot.com 3650 days
    3rd __utmb vine.co 0 day
    3rd __cfduid concrete5.org 0 day
    3rd uid addthis.com 390 days
    3rd CMID casalemedia.com 0 day
    3rd uid turn.com Persistent
    3rd fr facebook.com Persistent
    3rd vc addthis.com 0 day
    3rd _pinterest_cm pinterest.com 365 days
    3rd TapAd_DID tapad.com 60 days
    3rd lang cdn.syndication.twimg.com 0 day
    3rd __utmt vine.co 0 day
    3rd GPS youtube.com Persistent
    3rd tfw_exp twitter.com 1 day
    3rd __utma vine.co 730 days
    3rd __utmz vine.co 182 days
    3rd ANON_ID tribalfusion.com Persistent
    3rd di2 addthis.com 0 day
    3rd mus addthis.com 390 days
    3rd __utmc vine.co 0 day
    3rd CMST casalemedia.com 0 day
    3rd VISITOR_INFO1_LIVE youtube.com Persistent
    3rd CMRUM3 asalemedia.com 0 day
    3rd uvc addthis.com 397 days
    3rd YSC youtube.com 0 day
    3rd CMPRO casalemedia.com 0 day
    3rd ustream-guest www.ustream.tv 0 day
    3rd khaos rubiconproject.com 365 days
    3rd i openx.net 365 days
    3rd PugT pubmatic.com 30 days
    3rd B yahoo.com 366 days
    3rd KRTBCOOKIE_xxxx pubmatic.com 30 days
    3rd mus addthis.com 390 days
    3rd ab_test_1 www.ustream.tv 5 days
    3rd audit rubiconproject.com 365 days
    3rd personalization_id twitter.com 730 days
    3rd PUBMDCID pubmatic.com 90 days
    3rd APID advertising.com 366 days
    3rd APIDTS yahoo.com 1 day
    3rd APID yahoo.com 329 days
    3rd IDSYNC analytics.yahoo.com 366 days
    3rd lastW_mapping fout.jp 365 days
    3rd PHPSESSID www.ustream.tv 0 day
    3rd ab_test_2 www.ustream.tv 5 days
    3rd uid fout.jp Persistent
    3rd csrftoken instagram.com 364 days
    3rd ig_did instagram.com 3650 days
    3rd mid instagram.com 3650 days
    3rd __try__ line.me 0 day
    3rd _trmccid line.me 365 days

4. How to Manage Cookies?

Most web browsers are set up to accept cookies. You may be able to set your browser to warn you before accepting certain cookies or to refuse certain cookies. However, if you disable the use of cookies in your web browser, some services and functionalities of our websites may be difficult to use or may not function correctly, and you may have to manually adjust some preferences every time you visit our website.
We use cookies to optimize your user experience on this website. For a full website experience, please click on “Allow all cookies”. We use strictly necessary cookies without your consent. For all other types of cookies we need your consent.

You can at any time change or withdraw your consent from Cookie Settings page.

5. Contact Information about Cookie Policy

You may contact us with questions or concerns about this Cookie Policy at:

Yamaha Motor Co., Ltd.
2500 Shingai, Iwata-shi, Shizuoka-ken, 438-8501, Japan
webmaster@yamaha-motor.co.jp

6. When We Change Cookie Policy

We may change, revise, add, or delete this Cookie Policy at any time for the compliance and business necessity, and the like. When these changes are substantial or significant to this Cookie Policy, we will inform you to that effect on this page and, if necessary, inform you to that effect by a method that enables you to become aware of those changes.

Last Updated: January 1, 2021

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